Customer Relationship Management (CRM) system is a uniform method by which to identify customers, win and maintain their trust and increase the company value. It is customer oriented company policy and strategy where a detailed customer data plays an important role – the accumulated information regarding customer purchasing habits, customer wishes and their previous customer service experience.
Lattelecom Technology provides CRM manufactured by Microsoft – MS Dynamics CRM.
Microsoft Dynamics CRM – benefits appraised by users:
- Customer segmentation;
- Sales support provided to different customer segments;
- Marketing campaigns;
- Order processing functionality;
- Customer self-service channel;
- Customer contact management;
- Call centre integration;
- Use of Microsoft products well-known to the user:
- Microsoft software development platform based on which Microsoft Dynamics CRM is designed.
- Integration with Microsoft Outlook:
- Free of charge integration with MS Outlook enabling ease of use of CRM system by the user and allowing to perform the main operations on Outlook system.
- Reduced development time and resource savings:
- A custom built solution is provided so no major investments need to be directed to develop a business application meeting the company’s requirements.
- Use of various devices:
- Possibility to use Microsoft Dynamics CRM system with various devices – both tablet PCs and mobile devices.
Key competences: analysis and design, consulting, and project design, development, integration, administration and support of the relevant architecture.