MY LATTELECOM

CRM solutions

Customer Relationship Management (CRM) system is a uniform method by which to identify customers, win and maintain their trust and increase the company value. It is customer oriented company policy and strategy where a detailed customer data plays an important role – the accumulated information regarding customer purchasing habits, customer wishes and their previous customer service experience.

Lattelecom Technology provides CRM manufactured by Microsoft – MS Dynamics CRM.

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Microsoft Dynamics CRM – benefits appraised by users:

  • Customer segmentation;
  • Sales support provided to different customer segments;
  • Marketing campaigns;
  • Order processing functionality;
  • Customer self-service channel;
  • Customer contact management;
  • Call centre integration;

  • Use of Microsoft products well-known to the user:
  • Microsoft software development platform based on which Microsoft Dynamics CRM is designed.

  • Integration with Microsoft Outlook:
  • Free of charge integration with MS Outlook enabling ease of use of CRM system by the user and allowing to perform the main operations on Outlook system.

  • Reduced development time and resource savings:
  • A custom built solution is provided so no major investments need to be directed to develop a business application meeting the company’s requirements.

  • Use of various devices:
  • Possibility to use Microsoft Dynamics CRM system with various devices – both tablet PCs and mobile devices.

Key competences: analysis and design, consulting, and project design, development, integration, administration and support of the relevant architecture.

Gains offered by Microsoft Dynamics CRM

 

  • Access from any location using Internet
  • Optimisation  of the company’s IT resource load 
  • Higher level security
  • End user support services provided by Lattelecom Technology  CRM experts
  • Easy to plan solution costs
  • No long-term commitment.

 Customer long-term loyalty:

  • Quality customer services allow to increase customer satisfaction levels
  • Flexible and fast customer services allow to respond to market changes and changes in the customer profile.

Company’s cost savings:

  • Less time is dedicated to identify the customers, search information, process and analyse the data, and process the customer orders
  • Less resources used to conduct necessary marketing and sales campaigns
  • Shorter new employee training period
  • High employee satisfaction level and productivity, lower staff turnover
  • Operative processes by which to save the employee time and minimising customer service time by using CRM as a central information processing source which is integrated with the company’s other systems or the systems of external organisations.

 

 

Increased company's turnover:

  • Higher number of concluded transactions  – by knowing the customer better the company can provide a solution most suitable to the customer's needs and wishes
  • Additional orders generated through cross-selling and up-selling
  • Offerings provided at a better price – by knowing the customer's current needs the company can convince the customer of the benefits of the relevant offering.

Strategic decisions:

  • By ensuring more effective operation of the company there appears to be more time for the development of new business lines.
  • Gains achieved depending on the business area of the company:
  • A sales-oriented company may shorten the sales cycle and increase the key sales indicators including revenue generated by each sales person, average order size and revenue generated from each customer
  • A customer service oriented company may increase the productivity of the customer service staff, and parallel to this to also reduce customer service costs and response and order processing time
  • Marketing company may increase the response indicators of the campaigns and marketing based revenue and simultaneously to reduce the costs arising from customer acquisition and identification of sales possibilities.